Tik Tok Video posting increased to 3 minutes length

Naijababe

Naijababe

Thread Starter
Member
Local time
Today 7:30 AM
NaijaCash
272
IMAGE COPYRIGHTGETTY IMAGES
TikTok is increasing the maximum length of videos on its platform from one minute, to three.
In a blog post, product manager Drew Kirchhoff said the change would allow for "even richer storytelling and entertainment".
Since it launched in 2018, TikTok has limited its users to 60 seconds per video, setting it apart from competitors like YouTube.
The app says that's going to change for all its users "over the coming weeks".
IMAGE COPYRIGHTKERA STEWART
image captionKera gets more than a million views on some of her videos - but less than a thousand on others


Kera Stewart's a drummer who's had variable success on TikTok - she's managed to top a million views on some videos, but hasn't yet worked out the secret to doing it consistently.
"Personally, I'm not a fan of the idea," she's told Radio 1 Newsbeat.

"The reason TikTok's been so successful is because it takes advantage of our short attention spans. You can get so much different content and entertainment in a short period of time.
"I feel like three minutes is going to change the app drastically."
IMAGE COPYRIGHTGETTY IMAGES
image captionTikTok has around 14 million users in the UK, according to the regulator Ofcom
According to the TikTok blog post, the change has come about because some users say "they'd love just a little more time".
It also points to the fact that a lot of videos on the platform end up getting split into multiple parts anyway, and says this should help with that.
Platforms for longer videos already exist, so any move like this arguably runs the risk of diluting what made TikTok a success in the first place.
But the team behind the app clearly think it's worth making the change.

"With longer videos," the blog post continues, "creators will have the canvas to create new or expanded types of content on TikTok with the flexibility of a bit more space."
Changes are coming to video on Instagram 📺

At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri 😷 (@mosseri) June 30, 2021
The BBC is not responsible for the content of external sites.View original tweet on Twitter

TikTok isn't the only platform that's tweaking the way it does things.
Earlier this week, the head of Instagram, Adam Mosseri announced that they're planning to make changes too.
In a video, he said the four areas they're focusing on are: how users can make money, improving the platform's shopping and messaging features - and putting more focus on video.
"People are looking to Instagram to be entertained... we have to embrace that and that means change," he said.

 
Last edited by a moderator:
  • Tags
    tik tok tik tok video tik tok video posting increased to 3 minutes
  • Richest Naijafans User

    Most NaijaCash

    Naijafans
    Naijafans
    10,802 NaijaCash
    N
    NL SOFT
    2,595 NaijaCash
    SACHSTOSHI
    SACHSTOSHI
    578 NaijaCash
    maventechie
    maventechie
    569 NaijaCash
    Naijablog
    Naijablog
    397 NaijaCash
    Naijababe
    Naijababe
    272 NaijaCash
    bestosteopathy1
    bestosteopathy1
    205 NaijaCash
    A
    anngardner97
    117 NaijaCash
    bettydawson
    bettydawson
    113 NaijaCash