Naijafans
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The world cup for any business person isn’t just about football, its a once in a lifetime opportunity for businesses to showcase their brands to millions of TV audience the game attract across the globe. The final match alone was estimated to have a record breaking viewership of 1.5 billion worldwide so the tournament is a fantastic opportunity for newer brands to introduce and launch themselves mainstream while known brands solidify their positions as kings especially because the placement cost for these ads can be very expensive.
This year’s world cup (for the Nigerian audience) saw very low level of creativity in the quality of ads displayed, maybe the brands or their brand agencies is to be blamed, maybe Nigeria’s absence at the tournament put off many Nigerian advertisers, there was nothing interesting nor disruptive. I was always so eager to flip the channels during halftime breaks or as soon as the matches were over. Many of the ads displayed were predictable and bland, it felt as though the businesses and their ad agencies were suffering from drudgery, and apparently distuned from the consumers.
There were the typical betting companies, alcohol brands and financial institutions, whom appeared rather lost as to how to fit. The world cup would have been great moment to see some disruptions, perhaps from a sanitary pad brand (after all, women and sports are two things men really cared about). Would have been a great visibility for an NGO, or for cryptocurrency-associated brands especially for the consumer apathy witnessed in that industry lately. One sad observation was that everyone was rather obsessed marketing to the men only as primary consumers.
Sincerely, one can help but wonder if this poor runnings of TV commercials is a direct impact of the increasing relevance of social media ads, especially because the latter have been reported to be less expensive and effective?
I'll like to hear you thoughts
This year’s world cup (for the Nigerian audience) saw very low level of creativity in the quality of ads displayed, maybe the brands or their brand agencies is to be blamed, maybe Nigeria’s absence at the tournament put off many Nigerian advertisers, there was nothing interesting nor disruptive. I was always so eager to flip the channels during halftime breaks or as soon as the matches were over. Many of the ads displayed were predictable and bland, it felt as though the businesses and their ad agencies were suffering from drudgery, and apparently distuned from the consumers.
There were the typical betting companies, alcohol brands and financial institutions, whom appeared rather lost as to how to fit. The world cup would have been great moment to see some disruptions, perhaps from a sanitary pad brand (after all, women and sports are two things men really cared about). Would have been a great visibility for an NGO, or for cryptocurrency-associated brands especially for the consumer apathy witnessed in that industry lately. One sad observation was that everyone was rather obsessed marketing to the men only as primary consumers.
Sincerely, one can help but wonder if this poor runnings of TV commercials is a direct impact of the increasing relevance of social media ads, especially because the latter have been reported to be less expensive and effective?
I'll like to hear you thoughts
