Gokada to launch ride-hailing service

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Image Credits: Gokada
When two of Indonesia’s biggest companies — ride-hailing company Gojek and e-commerce marketplace Tokopedia — joined forces as GoTo Group last month, a key highlight from the merger was that the last-mile delivery space is still a huge global trend.
In Nigeria, the e-commerce and last-mile delivery market is projected to be worth over $20 billion in the next five years. Big players like Jumia have considerable market share yet smaller platforms are increasingly carving out theirs. One of such is ride-hailing-turned-logistics company Gokada.
Gokada launched in 2018 as a ride-hailing company in Lagos, Nigeria. But in 2020, Gokada began offering logistics (Gsend) and food delivery services (GShop) after a ride-hailing ban by the Lagos State government affected its operations. Today, the company is combining all these services (which have operated independently in the past) into a single application.

“In September and October, we launched GShop which is the food delivery platform for Gokada. What we realized from our customers was that while they were using the Gsend and GShop separately, they came to us asking if we could put them together,” said Gokada CEO Nikhil Goel to TechCrunch. “So doing this is more like a transition from other things we were doing and making it easier for our customers to have all our services in one platform and create a super app.”

 
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