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What is an Online Community?An online community is a group of people who interact with each other on an online platform. These communities can range from the 1+ billion-person Instagram community to a 10-person community of coffee lovers that rates artisan cafes in their city through a private Facebook group.
There’s a huge range in how an online community can scale, and understanding what type of online community is the most beneficial for your brand is the first step in building your own community.
Types of Online CommunitiesThe type of online community that you choose to create is going to be the answer to the above question, what community does your customer want? Your artisan coffee community doesn’t want to share their coffee tasting experiences with 1+ billion people. They want an intimate group of coffee lovers who know what they’re talking about and have a similar palette.
On the flip side, bloggers making a full-time living sharing their lifestyle are more than happy to try to grow their brand’s community as large as possible within the massive Instagram community of 1+ billion users.